Picking your domain name is just as important as selecting your actual company name. It is essential that you choose the right name for your business if you want to boost your sales and have brand recognition. And if your company will be in for the long haul, you should pick the one that best suits your brand.
If you do not have any idea on what domain to use when you build a website for your company, here are practical tips that you can consider:
Make it as easy to remember as possible
You should always aim for brand recognition. You cannot have a lot of customers searching for your company if the name that you use is weareacompanythatsellsandretailseverythingfromtoiletstofurniture.com. This is just too long and too hard to remember. As new customers, they will not bother reminding themselves of your domain name.
How about making it simple? Try toiletstofurniture.com. The words are easy enough to remember. Even if they just saw your domain name at some advertisement published online, customers will not have a difficult time recalling the name of your company.
Use target keywords
Search engine optimization is the name of the game with regard to highly searchable keywords. When you want your company to pop up in the top five pages of Google or any other search engine, you should make your domain name as close as possible to your target keywords. If you sell Amsterdam holiday tours, then a good domain name would be Amsterdam Tours. If you offer boat rental in Amsterdam, you can use Rent A Boat Amsterdam.
The difficulty that you will have with this technique is that a lot of people already targeted the same keywords that you want to use. So either you pick another set of keywords or you buy the domain name. Some companies make money by buying a lot of domain names and reselling them at a steeper price.
Do not use hyphens and numbers
Unless you have an established brand which uses symbols and numbers on their company name, it is a lot safer to use the ones which do not have any of them. Names with numbers and hyphens are too tough to remember. They also do not look as good as domain names with no symbols or numbers.